![]() ![]() The results of the descriptive statistics indicated that customers were generally satisfied with the E-Logistics performance. ![]() For Normality (Shapiro-Wilk) and for reliability (Cronbach's Alpha) tests were conducted. The study also utilized E-payment as a mediating variable. ![]() Customer satisfaction was measured as the dependent variable, with distribution rate, transit time, staff service quality, and traceability as the independent variables. The sample consisted of 659 E-logistics users in Pakistan and data was gathered through physical and online surveys. This research aims to determine the factors affecting E-Logistics performance and its impact on customer loyalty in Pakistan through a quantitative survey approach using. However, customer satisfaction in the E-logistics industry has been overlooked. The expansion of E-logistics services globally and in Pakistan has made customer satisfaction crucial for the success of many businesses.
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